FMC Marketing Workshop 13.11.20
The FMC commissioned marketing consultant Richard Wyatt to run a marketing workshop to help family mediators raise their profile, and therefore the profile of mediation, to the public.
The workshop was recorded and can be watched all registered family mediators here. The accompanying slides can be viewed here. Please contact us if you do not have the password for the recording or the slides.
Please note the workshop includes a presentation by Our Family Wizard, as part of its arrangement with the FMC to sponsor Family Mediation Week in 2021.
2016 MoJ Marketing Campaign
On January 4 2016 the Ministry of Justice launched its Support for Separating Families campaign. Building on last year’s campaign, which focused exclusively on mediation, the 2016 initiative aims to raise public awareness of the different options available when couples are splitting up or divorcing: family mediation, Parenting Plans and Separating Parents Information Programmes. As ever, the Ministry of Justice is committed to keeping the separation process from going to court wherever possible.
Support for Separating Families seeks to support family mediation practitioners and to raise further awareness of the key part the profession now plays in separation and divorce. After substantial research, and in consultation with stakeholders, the MOJ is convinced that what the public needs is information and practical guidance and to be reassured that the needs of the child are of paramount concern to all of those involved in the separation process.
Support for Separating Families: Promotional material 2016
After consultation with the FMC and its member organisations and other stakeholders, the MOJ has produced a range of promotional material and resources for family mediators to use in their own practices. These include leaflets, posters, website and email banners and marketing tips. The leaflets, in particular, provide an at-a-glance guide to what family mediation entails, sorting out living arrangements for children, child maintenance payments, finances and debts. They explain MIAMs, what happens if a client wants to go to court and who pays for mediation.
Leaflets
Family mediation leaflet: Sorting out family disputes without going to court
Family mediation leaflet: Sorting out family disputes without going to court (print version)
Posters
Worried about sorting out arrangements after a separation or divorce? Family Mediation Works – using a visual of a couple
Worried about sorting out arrangements after a separation or divorce? Family Mediation Works – using a visual of children
Worried about sorting out arrangements after a separation or divorce? Family Mediation Works – using a visual of a couple with a pram
Worried about sorting out arrangements after a separation or divorce? Family Mediation Works – using a visual of a parent and child on sofa
Banners
Parent and child on sofa banner
Email signature
Helping you and your family through separation
Visual using a couple and children
Visual using a same-sex couple and children
Join the conversation at #SeparationSupport
Join the conversation at #SeparationSupport: child and parent on sofa visual
Separating families Twitter card
For Welsh mediators
Welsh family mediation leaflet
Welsh family mediation leaflet (for print)
Welsh family mediation poster (for print)
Welsh advert for print (300 x 250)
Marketing tips
Marketing tips for family mediators
Ministry of Justice’s First Stop: Family Mediation awareness campaign 2015
Between January and March 2015 the Ministry of Justice ran a campaign entitled First Stop: Family Mediation. Its aim was to improve public awareness and understanding of the benefits of family mediation, the legal requirements to consider it before court, and the availability of legal aid for those who are eligible.
First Stop: Family Mediation tripled visits to the FMC website in a two-week period. To read the findings of the campaign, click on this link: Ministry of Justice First Stop Family Mediation
To help the mediators promote what they do, the Ministry of Justice (MoJ) , with the FMC, produced a video, leaflets and posters for you, and other organisations, to use. The MoJ shared these resources with family courts around the country. All materials are available to download only.
A marketing and promotion handbook for mediators has also been produced for you to use to help promote your mediation services.
Leaflets
Leaflet (web pdf version) – English
Leaflet (print pdf version) – English
Leaflet (web pdf version) – Welsh
Leaflet (print pdf version) – Welsh
Posters
Poster (web pdf version) – English
Poster (print pdf version) – English
Poster (web pdf version) – Welsh
Poster (print pdf version) – Welsh
Marketing & Promotion Handbook
You can download the pdf of the marketing and promotion handbook here.
