Marketing and Promotion

FMC Marketing Workshop 6 October 2023

The FMC commissioned marketing consultant Richard Wyatt to run a marketing workshop in October 2023 to help family mediators raise their profile, and therefore the profile of mediation, to the public.

The workshop was recorded and can be watched by all registered family mediators here. The accompanying slides can also be viewed. Mediators are asked to please contact us if you do not have the password.

UK Government Marketing Campaign & Materials

In January 2016, the Ministry of Justice launched its ‘Support for Separating Families’ campaign. Building on a previous campaign, which focused exclusively on mediation, the 2016 initiative aimed to raise public awareness of the different options available when couples are splitting up or divorcing: family mediation, Parenting Plans and Separating Parents Information Programmes. The campaign underlined the Ministry of Justice commitment to keeping the separation process from going to court wherever possible.

‘Support for Separating Families’ sought to support family mediation practitioners and to raise further awareness of the key part the profession now plays in separation and divorce. After substantial research, and in consultation with stakeholders, the MOJ position was that what the public needs is information and practical guidance and to be reassured that the needs of the child are of paramount concern to all of those involved in the separation process.

Support for Separating Families: Promotional material

Please note: These materials were created and disseminated in 2016 and mediators wishing to use them are advised to check their currency and suitability before doing so.

After consultation with the FMC and its member organisations and other stakeholders, the MOJ produced a range of promotional material and resources for family mediators to use in their own practices. These include leaflets, posters, website and email banners and marketing tips. The leaflets, in particular, provide an at-a-glance guide to what family mediation entails, sorting out living arrangements for children, child maintenance payments, finances and debts. They explain MIAMs, what happens if a client wants to go to court and who pays for mediation.

Leaflets

Family mediation leaflet: Sorting out family disputes without going to court

Family mediation leaflet: Sorting out family disputes without going to court (print version)

Posters

Worried about sorting out arrangements after a separation or divorce? Family Mediation Works – using a visual of a couple

Worried about sorting out arrangements after a separation or divorce? Family Mediation Works – using a visual of children

Worried about sorting out arrangements after a separation or divorce ? Family Mediation Works – using a visual of a couple with a pram

Worried about sorting out arrangements after a separation or divorce ? Family Mediation Works – using a visual of a parent and child on sofa

Ministry of Justice’s First Stop: Family Mediation awareness campaign 2015

Between January and March 2015 the Ministry of Justice ran a campaign entitled ‘First Stop: Family Mediation’. Its aim was to improve public awareness and understanding of the benefits of family mediation, the legal requirements to consider it before court, and the availability of legal aid for those who are eligible.

‘First Stop: Family Mediation’ led to visits to the FMC website tripling in a two-week period. To read the findings of the campaign, click on this link: Ministry of Justice First Stop Family Mediation

To help the mediators promote what they do, the Ministry of Justice (MoJ) , with the FMC, produced a video, leaflets and posters for you, and other organisations, to use. The MoJ shared these resources with family courts around the country. All materials are available to download only.

A marketing and promotion handbook for mediators was produced to help you promote your mediation services.